🍕♥️ The Rise Of Pizza Catering: Why It's Your Next Big Slice of Success
In the ever evolving landscape of the food industry, one trend is making a significant impact: pizza catering. No longer just an add on service, catering is emerging as a primary revenue stream for many pizzerias. Here's why embracing this shift could be the best decision for your business.
Catering: A Booming IndustryThe catering sector is experiencing remarkable growth. In 2023, U.S. caterers generated $72 billion in revenue, with projections estimating a rise to $124 billion by 2032, reflecting a 6.2 percent annual growth rate. Notably, catering now accounts for 11 percent of the total food service revenue, underscoring its significance in the industry.
Corporate Catering: A Lucrative OpportunityCorporate clients are increasingly turning to catering services. Over 53 percent of corporate buyers plan to increase their catering budgets this year, and 80 percent order at least once a month, with 32 percent placing weekly orders (we.curate.co). This consistent demand presents a substantial opportunity for pizzerias to tap into a steady revenue stream.
Building a Robust Catering InfrastructureTo capitalize on this trend, successful pizzerias are investing in dedicated catering infrastructures:
Specialized Menus: Offering tailored catering menus that cater to diverse dietary preferences
Branded Vehicles: Using catering specific vehicles for deliveries to enhance brand visibility
Dedicated Staff: Employing teams focused solely on catering operations
Event Participation: Attending wedding expos and chamber of commerce events to network and showcase offerings
Enhanced Packaging: Investing in packaging that maintains food quality and presents well
Social Media Presence: Creating dedicated social media channels to promote catering services and share customer testimonials
Presentation MattersIn today's social media driven world, presentation is key. Setting up visually appealing catering displays not only enhances the customer experience but also provides content for marketing. Sharing photos of well presented catering setups can attract new clients and showcase your commitment to quality.
Leveraging Platforms Like EZCaterPlatforms like EZCater can significantly expand your reach. By joining such platforms, pizzerias can access a broader client base, including companies that require catering services but might not have discovered your business otherwise. This exposure can lead to increased orders and brand recognition. I'm biased about ezCater because of Taylor Matthews!
The TakeawayInvesting in pizza catering is more than just an additional service—it is a strategic move toward sustainable growth. By developing a dedicated catering infrastructure, focusing on presentation, and leveraging platforms like EZCater, pizzerias can tap into a lucrative market segment that is poised for continued expansion.
