3rd Party Real Talk For Pizza Operators!
3rd Party Real Talk For Pizza Operators!
3rd party delivery isn’t about price... it’s about convenience!
I DoorDash. I have DashPass. Not once have I searched for the cheapest pepperoni pizza. I already know what I want and from what restaurant. My family KNOWS what they want. I’m not bargain hunting. I’m trying to feed my family without putting on shoes. I go straight to YOUR page on my app to order.
You think customers are price shopping. They’re not. They’re craving YOUR food, YOUR brand, YOUR consistency. Conveniently!
Raise your prices.
Cover your packaging.
Cover your Perfect Crust Pizza Liners (shameless plug, but real talk).
Charge what it takes to protect the customer experience. Double down on your packaging!
Because if that pizza shows up soggy and cold, they’re not leaving a 1 
for Uber Eats or DoorDash. They’re leaving it for you!
Go all-in on packaging. If it costs $1 more, charge $1 more! People will pay for quality. Every single time.
So let me say this clearly:
Raise your prices.
Raise your prices.
Raise your prices.
Convenience Wins!
Quality Matters!
Price? A distant third in importance.
If you're not charging accordingly, you're leaving money on the table and risking YOUR reputation.
Bonus Thought: Your customer KNOWS they're paying more. They're not afraid or angry, at you, because your of prices on a delivery app!
